Fixing United
Now live · Phase 1 · Article 01

The United Cycle

Manchester United keep changing managers. The problems stay remarkably familiar. Maybe it's time to ask why.

Read the articleMikko Seppä · 21 min read
The United Cycle
  1. Hire a new manager.
  2. Enjoy the new-manager bounce.
  3. Underinvest in what the squad actually needs.
  4. Watch results decline.
  5. Sack the manager.
  6. Repeat.
The series

Phase 1: The Diagnosis

Six articles, one a week, from recurring symptoms to their causes and a proposed way forward.

Full roadmap →
  1. 01

    The United Cycle

    Manchester United keep changing managers. The problems stay remarkably familiar. Maybe it's time to ask why.

    Read now
  2. 02

    United Can't Control Games

    Why one of the Premier League's most dangerous counter-attacking teams struggles when the opposition gives it the ball.

    Next week
  3. 03

    The Defence Is Holding United Back

    How the back line sets the ceiling for the press, the shape and the whole game plan.

    Soon
  4. 04

    The Bruno Paradox

    When the best creator becomes the only route to danger.

    Soon
  5. 05

    Where Did All the Money Go?

    Recruitment, investment and a squad built for too many different plans.

    Soon
  6. 06

    So How Do We Actually Fix United?

    A practical, durable football identity that can survive the next manager.

    Soon

Coach's eye

Analysis built from how teams are actually coached: distances, triggers, roles.

Sourced, not assumed

Every data claim states its source, metric definition and time period.

Fully independent

No club affiliation, no access journalism. Just the argument and the evidence.